Brand: Universal Music Group (Ariana Grande Holiday Merch)
Platform: Instagram (Reel + Photos)
Type: Paid Partnership
Content Focus: Holiday Merch Styling + Lifestyle Integration

In partnership with Universal Music Group, I created an Instagram Reel and a series of photos to promote Ariana Grande’s holiday merch line. The content featured a cozy, lifestyle aesthetic—styling one of the festive sweatshirts, grabbing a coffee, and showcasing how to effortlessly incorporate the merch into a casual, winter-ready look. The campaign blended fashion, fan culture, and holiday vibes to drive awareness and excitement around the limited-edition collection.