Brand: HomeGoods
Platform: UGC for TikTok & Instagram
Type: Paid User-Generated Content (UGC)
Content Focus: In-Store Shopping + Spring Apartment Decor

For this UGC campaign with HomeGoods, I created short-form video content for use on their TikTok and Instagram channels. The theme, “Girl Apartment,” followed my journey shopping in-store, selecting stylish finds, and decorating my space for spring. The video was designed to offer aesthetic home inspiration while showcasing the variety and affordability of HomeGoods’ seasonal decor. The content blended lifestyle, shopping, and interior styling to connect with a young, trend-savvy audience.